Strategic Management and Business Policy Globalization, Innovation, and Sus…

This genesis for this book was a conversation back in 1980 at the McIntire School of Commerce between Tom Wheelen and Dave Hunger who were both professors of strategy. It was the core idea from the very beginning to emphasize the practical application of great research material, written in such a way that a student could read, understand, and most importantly apply the lessons …

Entrepreneurship The Art, Science, and Process for Success

With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building …

Strategic Management and business Policy Globalization, Innovation, and Sus…

Welcome to the 15th edition of Strategic Management and Business Policy! All of the chapters have been updated and we have added one new chapter on Global Strategy. In addition, we have added 13 brand-new cases (Target, American Red Cross, Sonic Restaurants, Harley Davidson, Staples, Chipotle, Uber, Pandora Internet Radio, Snap-on Tools, Google, Pepsi, Town Sports International, and JC Penne…

Entrepreneurship : A Small Business Approach

No. Panggil

658.022 BAM e

Penerbit

Mc Graw-Hill

Deskripsi Fisik

347 hlm; 27 cm

Subjek

bisnis - Entrepreneur - Entrepreneurship

Lampiran Berkas

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