Trisakti Institute of Tourism Library
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
Are immigrants more enterprising than natives in Spain? How successful are migrant entrepreneurs compared to those who start businesses in their country of birth? With the growth of migration worldwide, questions such as these are garnering the attention of economists, policymakers and scholars. Born Entrepreneurs? asks how foreignness affects an immigrant’s ability to launch and to grow a su…
Green Entrepreneur Handbook: The Guide to Building and Growing a Green and Clean Business assists entrepreneurs in tackling the wide variety of opportunities to go green. It helps you incorporate clean technology, environmental practices, and green business approaches into your work environment.