Trisakti Institute of Tourism Library
In this era, many people makes their own business especially in this pandemic days. It is really impacting the economic and a lot of people struggles. When making a business, it needs an image so later customer will know what is brand about. It is really important to have brand image and in the end it becomes brand trust. Seeing customer have their own trust towards the brand is very sa…
This study was conducted to determine the level of brand image, to examine interactive role of those factors that determines brand image and customer loyalty. Brand image is the current view of the customers about the brand. Branding is method of determining an organization‘s competitive position based on consumer perceptions, where the organization‘s position to competitors impacts consume…
Dalam penelitian ini peneliti meneliti tentang pengaruh Food Quality, Service Quality, dan Atmosphere terhadap Customer Behavioral Intentions kepada responden yang pernah berkunjung ke Restoran Kimukatsu Lippo Mall Kemang Jakarta Selatan. Restoran ini menyajikan berbagai makanan Jepang salah satu nya adalah katsu
Ronald F. Cichy, Philip J. Hickey, Jr. ; [editor, Jim Purvis].