Trisakti Institute of Tourism Library
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism.
The variables used as many as three variables: the quality of service as an independent variable, satisfaction as an intervening variable, and loyalty as the dependent variable. The analysis tool used is Path Analysis to determine the effect of perceived service performance rating on satisfaction and loyalty rating. Validity, reliability, and classical assumption done before the path analysis. …
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Tourism is flexible with another sector include sport sector. In this case tourism and sport make a new sector in tourism industry called sport tourism. In Indonesia sport tourism is growing by sport event but sport tourism is not only about event.