Trisakti Institute of Tourism Library
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity m…
This book is a tour de force, full of wonderful insights [...] Professor Lisboa is equally at ease when discussing a film like King Kong as when considering a fine point by Derrida, a dramatic passage from Beckett or a picture by Hieronymus Bosch. This is a timely book for the uncertain times in which we live. Its scholarly credentials are unquestionable, its erudition impressive, its analysis …
In the thirteenth century, the Armenians of Greater Armenia and of the Armenian Kingdom in Cilicia were invaded by Mongol nomads of the Inner Asian steppe. The ensuing Mongol-Armenian relations were varied. The Greater Armenians became subjects of the Mongol Empire, whereas the Cilician Armenians, by entering into vassalage, became allies and furthered the Mongol conquests. In order to enhance …
This book will be a valuable source of information for those concerned with rural and farm tourism, sustainable tourism and the marketing of local gastronomy. It presents cases with an international and interdisciplinary approach in order to provide ideas for strategic perspectives in tourism studies. Furthermore, for the first time the complex fields of rural and food tourism are examined from…
There is an increased interest in ecotourism and sustainable tourism, which provides travelers with destinations and activities that have a lower negative impact on the environment. This book, a collection of articles and studies highlight many of these new trends in tourism, using examples from many different regions of the world, including the coast of Georgia and the rainforests in Nigeria. …
The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in global terms, making it appropriate not only in the US but also for our subsidiary markets. It provides an overview of the principles, practices, and philosophies that affect…
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
Are immigrants more enterprising than natives in Spain? How successful are migrant entrepreneurs compared to those who start businesses in their country of birth? With the growth of migration worldwide, questions such as these are garnering the attention of economists, policymakers and scholars. Born Entrepreneurs? asks how foreignness affects an immigrant’s ability to launch and to grow a su…
Green Entrepreneur Handbook: The Guide to Building and Growing a Green and Clean Business assists entrepreneurs in tackling the wide variety of opportunities to go green. It helps you incorporate clean technology, environmental practices, and green business approaches into your work environment.